Stickers That Stick

Stickers as Mini Billboards

Stickers are a powerful, pocket-sized branding tool, and we used them to bring Dexter’s Diner to life. We approached the project with a mix of nostalgia and bold modernity—designing stickers that felt like collectibles. Each one had a personality, from playful typography to quirky food illustrations that felt authentic to the diner’s brand.

Designing for Playfulness

Our goal was to make every sticker feel like a fun, standalone piece of art while maintaining cohesion as a set. We played with vintage diner aesthetics, combining hand-drawn elements with bold colors. The final collection included food icons, retro-inspired signage, and a mascot character that tied everything together.

Beyond the Sticker Sheet

Stickers became more than just a giveaway—they were part of Dexter’s brand identity. Customers collected them, decorated their laptops and bottles, and, in doing so, became walking advertisements for the diner. This project proved that branding can be tactile, interactive, and, most importantly, fun.